Posted 1 month ago

Company overview

At Kanon Gaming, we develop our whole product inhouse – that means that under one roof, we have developers, designers, marketeers and support team members. Decisions are taken as a team and brainstorming sessions allow everyone’s voice to be heard.

We have been around for over a decade during which we have evolved with the ever-changing gaming sector expanding our product-offering and markets from Sportsbook in Malta to Casino in Sweden and Denmark. We take pride in our licensed activities and have our eyes set on expanding to even more markets globally.

We strive to give our customers their best gambling experience – the only way to ensure that our products remain the best is by bringing in top talent into our fantastic team. It is pivotal for us to maintain a healthy work-life balance and show our team appreciation by supporting every individual’s career development and personal growth path. 

Job overview

This role demands a strategic thinker with an in-depth understanding of PPC methodologies and a commitment to driving measurable business results.

Key Responsibilities

  • Develop, implement  and optimise PPC strategies across the various platforms to maximise ROI and achieve business objectives
  • Staying updated on industry trends, competitor activities and emerging opportunities to enhance campaign effectiveness.
  • Manage advanced PPC strategies across multiple platforms (Google AdWords, Bing Ads, etc.) to achieve business goals.
  • Utilisation of analytical tools to monitor campaign performance, identify trends and provide actionable insights
  • Preparation of regular reports detailing key metrics, performance indicators and commendations for improvement
  • Collaborate with the marketing and UX teams to optimise landing pages and improve the user experience to enhance conversion rates
  • Implement tracking mechanisms to monitor user behaviour and enhance customer journey
  • Develop and manage PPC budgets, ensuring efficient allocation of resources to achieve desired outcomes 
  • Monitor spending patterns and adjust budgets based on performance 
  • Collaborate with cross-functional teams including marketing, design and development to align PPC efforts
  • Conduct A/B testing and implement data-driven strategies to improve campaign performance and achieve results

 This job description, duties, responsibilities, and features of the job, is not exhaustive and may be revised by management from time to time according to business and operational needs. 

Desired qualifications and attributes

  • 5-8+ years of experience working in a similar role
  • Proven experience as a PPC specialist 
  • In-depth knowledge of PPC platforms, bid management tools and analytics
  • A deep understanding of the Igaming landscape
  • Excellent collaboration and communication skills
  • Experience with A/B testing and conversion rate optimization 
  • Familiarity with iGaming regulations and compliance is an added advantage
  • Certifications in Google Ads and other relevant platforms are desirable 
  • Strong analytical skills and expertise in performance metrics.
  • Experience in Google Analytics 4
  • Knowledge of using Google Tag Manager
  • Knowledge of Swedish or Danish is considered an asset

What we offer

  • Private health insurance
  • Gym membership
  • Competitive salary package
  • Structured career development 
  • Reimbursement on selected formal training
  • Inclusive team environment
  • Regular team events and lunches
  • Kitchen stocked daily with snacks and much more
  • State of the art technology in a new and efficient office

Apply Online