Kanon Gaming is looking for a new member to help with the daily administration of our Digital Marketing Channels. We are a young and vibrant company who are looking to expand our horizons with new markets and new brands. This role would suit a person who will be responsible for analysing data, creating strategies, managing the digital marketing budget and optimising all digital activities.

Responsibilities

• Build, plan and implement the overall marketing strategy
• Build and manage acquisition campaigns across various channels including social, SEM, and programmatic to drive revenue and increase ROI
• Manage and optimise the company’s ROI with the performance channels.
• Improve KPI’s by a/b testing
• Working with marketing and other teams to test strategies.
• Making a brainstorming session to improve new marketing strategies to meet KPIs
• Understanding and analysing data, generating insights with your observations, identifying opportunities for growth and making data-driven decisions to improve our KPIs.
• Stay up to date with the latest technologies and best practices.

Qualifications and Skills

• 1 – 2+ years of experience working in a similar role.
• Experience setting up and optimise campaigns in Google Ads, Bing, Meta Business and other digital platforms
• Experience to use Google Analytics 4
• Analytical skills, being able to extract meaning and insights from large amounts of data and make recommendations based on it.
• Analytical and experience skills using google sheets, docs, excel.
• Google Ads, Analytics certification.
• Knowledge of using Google Tag Manager.
• Innovative and have the ability to come up with new ideas with how to improve campaign performance and user experience.
• Knowledge of Swedish or Danish is considered an asset.
• Previous iGaming knowledge is considered an asset.