Posted 4 weeks ago

At Kanon Gaming, we develop our whole product inhouse – that means that under one roof, we have developers, designers, marketeers and support team members. Decisions are taken as a team and brainstorming sessions allow everyone’s voice to be heard.

We have been around for over a decade during which we have evolved with the ever-changing gaming sector expanding our product-offering and markets from Sportsbook in Malta to Casino in Sweden and Denmark. We take pride in our licensed activities and have our eyes set on expanding to even more markets globally.

We strive to give our customers their best gambling experience – the only way to ensure that our products remain the best is by bringing in top talent into our fantastic team. It is pivotal for us to maintain a healthy work-life balance and show our team appreciation by supporting every individual’s career development and personal growth path. 

Job overview

As a PPC Specialist in the gaming industry, you will be responsible for planning, implementing, and optimizing Pay-Per-Click (PPC) advertising campaigns to drive player acquisition, engagement, and revenue growth. You will leverage your expertise in PPC platforms and strategies to maximize ROI and achieve business objectives within the competitive gaming market.

Key Responsibilities

  • Develop and execute PPC strategies to drive qualified traffic, and conversions: FTDs and Deposits complete.
  • Conduct keyword research, competitor analysis, and audience targeting to optimize campaign performance.
  • Create, manage, and optimize PPC campaigns across platforms such as Google Ads, and Bing Ads.
  • Monitor campaign performance, analyze key metrics, and provide actionable insights to improve ROI.

This job description, duties, responsibilities, and features of the job, is not exhaustive and may be revised by management from time to time according to business and operational needs. 

Desired qualifications and attributes

  • Bachelor’s degree in Marketing, Advertising, Business, or related field.
  • Proven experience (3-5 years) in PPC advertising, preferably in the gaming industry and casino.
  • In-depth knowledge of PPC platforms, including Google Ads.
  • Strong analytical skills with attention to detail. 
  • Proficiency in keyword research tools, bid management platforms, and analytics tools (e.g., Google Analytics).
  • Excellent written and verbal communication skills, with a creative flair for ad copywriting and messaging.
  • Google Ads certification and other relevant PPC certifications are a plus.
  • Knowledge of the Swedish market and language is a plus.

What we offer

  • Private health insurance
  • Gym membership
  • Competitive salary package
  • Structured career development 
  • Reimbursement on selected formal training
  • Inclusive team environment
  • Regular team events and lunches
  • Kitchen stocked daily with snacks and much more
  • State of the art technology in a new and efficient office

Apply Online